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6sense: Taking the unknown to known, the secret sauce of digital marketing.
November 09, 2020

6sense: Taking the unknown to known, the secret sauce of digital marketing.

Michael Lamb | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We are using 6sense in both our net new demand generation activities and our customer retention programs. For net new demand, the tool has allowed us to uncover who is visiting our site and who, from our targeted ABM approach, is in market to purchase either our service or services like ours.
  • Ease of setup and use.
  • Immediate business value and impact for the organization.
  • Continual collaboration with 6sense to drive adoption and use that really drive value.
  • Real time personalization features is not as good as it could be.
  • New features are being added super quickly and it's hard to keep up.
  • Results from display ads is not as good as we would have hoped for ABM activities.
  • Higher win rate.
  • Increase opportunity conversion rate.
  • More pipeline.
6sense has done an amazing job at accurately matching anonymous signals to accounts in our system -- uncovering opportunities that we would have otherwise not seen or been able to act on. This has worked not only for net new demand, but also in helping us understand how our customer base is using our website and what they may or may not be researching in market for -- looking at competitor product offerings, etc.
We chose 6sense at the time because they where (and still are) young and hungry. They had a very compelling road map for development and growth. We bet on the right group when we chose them. They have continued to move the needle in terms of functionality that has real business impact. They not only sale the product, but they use it themselves and have show time and time again a strong story on how, through their own use, the tool has real tangible business impact.
Our CSM has been top notch. We meet with him weekly and is always available to us to help us with the tool. He behaves as an extension of our team and helps push us to do better things with their product. With any issue we have had with the platform, they have turned around fixes quickly.
I mentioned before, if you are seasoned marketer that understands and works with marketing data, this tool is perfect for you. The level of detail you can get in the platform is amazing. On the other hand, if you are not a marketing data nerd, the platform can be a little overwhelming to use because the depth and breadth of functionality and data available to you.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

If you are a well seasoned Marketing team that has a deep understanding of data, audiences, and profiles, this is a great tool for you. The level of information you can obtain is phenomenal. If you are a newbie to marketing automation or maybe you don't have a marketing automation system setup yet, this platform is not for you -- you've got some work to do before this tool will bring you real value.