A must have for your marketing tech stack
December 06, 2022

A must have for your marketing tech stack

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense to help us identify accounts that are in the market, execute targeted display advertising, and build account-based LinkedIn audience segments. 6sense enables us to target accounts we want to work with from a sales perspective (account lists) as well as accounts we don't know of yet that fit our ideal client profile and are in the market to buy. Additionally, they help us prioritize accounts for sales outreach.
  • Identify accounts that are in-market and likely to buy
  • Targeted outreach
  • Fantastic customer success teams that help troubleshoot, provide creative solutions, and aid in stakeholder conversations
  • Additional segmentation for niche audiences
  • More in-platform functionality (Coming soon?)
  • More pipeline
  • Accelerated lead to closed won sale ratio
  • More valuable insights to share with sales
Yes, 6sense is great in helping de-anonymize insights. While they don't tell you the exact person (unless they are already known in your database), they help you narrow down what accounts are interested and help you narrow down where the interest is coming from (i.e., location data). This has been very helpful to share with our sales team, and we find it often aligns with where they are seeing potential opportunities.
6sense's AI-powered predictions have helped us get the highest and best use of our marketing dollars. We know that we already only spending money on accounts that are truly in the market to buy.
I have used/evaluated a number of platforms similar to 6sense and 6sense is by far the best. They have the best customer success team that truly listens and understands your business problems and works with you to solve them. Compared to the other platforms, I trust the people and the data a lot more.

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6sense is perfect if you are looking to be a revenue driver for your organization. If you are taking an account-based marketing approach or looking to help your sales team identify/prioritize account outreach. Whether you're looking to generate new demand or make sense of how to best follow up with existing demand, 6sense is a lifesaver.