An excellent tool for providing insight in the dark
October 10, 2024

An excellent tool for providing insight in the dark

Ben Bishop | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense to effectively segment our customers into ideal customer groups. Our marketing and sales organizations both execute campaigns and segments within the program. We have successfully onboarded clients through our 6Sense efforts that we never would have had beforehand. The product has transformed how we think about customer segmentation.

Pros

  • Customer Segmentation
  • Digital Advertising to Accounts
  • Reporting on segment activities
  • Connects to our CRM
  • Works for all of our teams

Cons

  • More access to account advertising by quota
  • Increased user license counts for the cost
  • More integrated reporting with outside tools
  • More pipeline generated
  • Bigger opportunities for our SDR team
  • Greater insight into potential customers
6Sense has seamlessly aided our company in unveiling anonymous signals for accounts and even contacts to a degree. We've found it's abilities to sho what is hidden to by extremely useful to our marketing and sales strategies. I recommend 6Sense to others for this exact purpose. Provide some sight where there is none.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Well suited to both large and small companies. Also, it is great for targeting big or small sized firms. Yes, a large CPG would make a good target, but 6Sense can easily target smaller firms with their various data collection methods. Our clients are small businesses and 6Sense never fails to execute against a segment for us.

6sense Feature Ratings

Integrations with third-party software
10
Automated workflow & orchestration
10
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
Automated routing and prioritization
10
Customer interaction histories
10
Syndicated content
10
Personalization
10
Engagement data tracking
10
Ad campaign creation
10
Display advertising
8
Contextual advertising
9
Social advertising
8
Ad reporting and analytics
8

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