Using 6sense for building funnel segmentation
October 10, 2024

Using 6sense for building funnel segmentation

Lauren Armstrong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

I use 6sense to leverage segmentations and push to platforms - LinkedIn, Google, and Meta.

Pros

  • segmentations
  • advertising
  • conversation gen ai

Cons

  • programmatic display
  • intent data
  • contact level segmentation
  • Pipeline increase
  • finessing of target to increase opportunity
We are testing StackAdapt in EMEA now to see whether they can serve the market better for CTV and programmatic display.

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

Building funnel segmentation. The conversation ai looks very promising and to show where accounts are at in the buying stages.

6sense Feature Ratings

Integrations with third-party software
8
Automated workflow & orchestration
Not Rated
3rd party intent signals
4
Downstream intent signals
4
Account identification
6
Standard visitor segmentation
10
Behavioral visitor segmentation
7
ABM sales intelligence
6
Customer interaction histories
5
Engagement data tracking
4

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