6sense Rocks

Account prioritization and targeting identifying when an accounts are in market operationalizing are go to market across the team.

6sense has been able to match, but in enterprise the parent child which results in multiple salesforce accounts tied to different account IDs, but the same domain is sometimes challenging to tie to the right account record, which can be confusing. However, overall, it helps Sales focus on the right accounts and marketing Target with the right message and financial investment based on buying stage

by building out our segments and understanding which accounts are within each buying stage. We then have started using workflows to target a different ad message to the accounts at a different buying stage. Additionally, Sales is able to look at the account level in the Sales intelligence platform and see what webpages, marketing events, webinars, and other campaigns the account has engaged with as well as intense signals. You better understand what message to use it also provides one pain of glass to understand contact engagement and reach for those contact contacts within our CRM and marketing automation platform