Good tool and support for your CRO project
April 06, 2017

Good tool and support for your CRO project

Javier Gómez de la Mata | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Pro

Overall Satisfaction with AB Tasty

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.
  • Clear and easy user environment.
  • Quick implementation for new functionality
  • Support
  • Widgets and third party integrations
  • Calendar to plan all my content tests, but I think they are working on it.
  • High level CRO project audit, but we haven't asked about it, maybe they have this service.
  • We got many insights and validated improvements to design our new website (+3% CR Desktop and +23% CR mobile).
  • We saved hundreds of hours on implementations without IT support.
  • We spent a lot of time with an initial incorrect CRO project.
About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but prefer AB Tasty's user enviroment and proactive support.
AB Tasty is a good CRO tool, but it is only a tool. To do a CRO project you need a UX manager, designer, programmer, and a data manager. Or [you can] pay for a full service.