An A/B testing solution essential for our business
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer
March 31, 2017

An A/B testing solution essential for our business

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with AB Tasty

La Croix was the first entity of Bayard Presse that started to use AB Tasty. As the months and years went along, more and more press magazines and websites of the group started to use the solution. Depending on the different AB tests and personalizations, it is different types of employees or departments that use the software.

At La Croix, we mostly use AB Tasty as a personalization tool. We have a large number of personalisations to follow the client life cycle. AB Tasty's plugin library is very useful for us.
  • Great client support. We have a dedicated optimization consultant that is available for us and help us in the implementation of our tests and personalizations.
  • The solution is very user-friendly. Even though the software users need to have some basic knowledge of HTML, the UX is pleasant to use.
  • AB Tasty has a great variety of plugins. It is useful when doing marketing actions like pop-ins, expand banners etc.
  • There is no easy way to manage the personalization. For example, if test 1 is displayed then test 2 should not. We have to manually exclude tests/personalizations.
  • AB Tasty is our on-site marketing display tool. If we didn't have the solution we would not have been able to do custom display with formats that are not iAB standards. Therefore we were able to run our e-commerce campaigns with their own ROI.
AB Tasty can be used to A/B test a specific element, for example, changing the name of a navigation bar category or increasing the size of the price or call to action in an e-commerce product page. Other scenarios could be to add a pop-in on the page with a specific call to action. For example a pop-in for the newsletter subscription.