Like hubspot but not overpriced
September 06, 2021

Like hubspot but not overpriced

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We were looking for, at least, an adequate alternative to Hubspot that was affordable with similar functionality. What we found with ActiveCampaign was more than adequate. We love that integrations are simple; workflows, drip campaigns, CRM, customer scoring, and segmentation are all very intuitive. Whenever we don't know how to do something, the ActiveCampaign video tutorials and "University" are tremendously helpful.
  • Training and onboarding
  • Providing an all-around marketing/sales solution for a reasonable price
  • Integrations
  • The UI design, look/feel seems a little outdated
  • not yet applicable.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Works very well for customer scoring/segmentation. The CRM isn't great for anything other than sales/marketing i.e., we have a different CRM for fundraising/investor relationship management.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
9
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
9
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated