Would highly recommend ActiveCampaign over all other ESPs
September 08, 2021

Would highly recommend ActiveCampaign over all other ESPs

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I'm a podcast host and content creator. All of my email broadcasts for the podcast are sent through ActiveCampaign, as well as my onboarding sequences. It's mostly being used for marketing purposes and helps me engage with my customers on a consistent basis so I'm always top of mind.
  • Automation with advanced segmentation.
  • Broadcasting with intuitive split testing and reports.
  • I've always had a great experience with their support team.
  • I want to be able to split test subject lines in automation. You can split and send by copying two emails and changing the subject, but it should be as intuitive as the way you can split test subject lines in a broadcast email.
  • Maybe a way to screen potential spam emails.
  • Better explanation of how to avoid spam filters when your email gets flagged. The descriptors on the broadcast saying you might trigger spam doesn't really help you to avoid it.
  • In the last company I worked at, we consistently ran $50K launches via ActiveCampaign.
  • We were able to launch a free book funnel using ActiveCampaign.
  • We also launched a membership using ActiveCampaign that went on for about a year.
AWeber is way too limiting. ConvertKit wasn't as intuitive and also very limiting. Mailchimp was ultra basic. ActiveCampaign was easy to figure out, enough to keep simple but have the ability to add more complexity. I'd say anyone should use ActiveCampaign. From what I've seen, most features provided by other companies don't really help that much.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

After exploring at least 5 different ESPs, ActiveCampaign is by far my favorite. Other platforms can really limit your creativity to what you can do, but ActiveCampaign is intuitive and there's usually a way to figure it out. If not, their support team is really good at helping you figure out a solution. It is great for content marketers, coaches, consultants, etc.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated