If ActiveCampaign was a woman, I would ask her to marry me!
September 08, 2021

If ActiveCampaign was a woman, I would ask her to marry me!

Darren Danks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is such a great asset to my business. It allows me to keep in touch with my current and past clients, helps me market new products and services, and helps me deliver my lead magnet. Because it's not linked to any social media platform, I have no worries about any platform going down or changing algorithms. I'm in control of my email list and ActiveCampaign is right there with me!
  • Love the ease in which I can use lists.
  • Being able to tag contacts is such a life saver!
  • The deliverability is fantastic and I love the spam check when creating a campaign.
  • I would love to see landing pages offered to lower tier subscriptions.
  • Some features can be difficult to find, but it isn't too bad.
  • It is independent of any social media algorithms, so you get eyes on your content.
  • Helps bring in business, which far exceeds the cost.
While other products may have features that ActiveCampaign only releases to higher-tier customers (landing pages for example), the benefits of ActiveCampaign far outweigh this. ActiveCampaign is great to use, easy to use, has a lot of power under the hood, and is quite fantastic compared to the other products I've tried.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Canva, Todoist: To-Do List & Task Manager
ActiveCampaign is suited to new and experienced users alike. It has a relatively low learning curve and can be integrated into your business and marketing quickly and easily. It's excellent at helping to keep your customers and clients informed and 'warm'. I honestly haven't found a scenario around email deliverability and marketing that ActiveCampaign isn't well suited for.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
5
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated