Item: ActiveCampaign
Rating: 10
Author: Emma Sparrow

Use Cases and Deployment Scope

ActiveCampaign has been a major asset for my business and far outperforms other email marketing providers. I recommend ActiveCampaign to all my business friends and clients. Their tracking ability, template designs, and CRM abilities are outstanding. Highly recommend.

Pros and Cons

Tracking customer engagement
Sorting and lists
Over UI

Design limitations
Font choices
Form creation limitations

Return on Investment

ActiveCampaign has freed up plenty of time in my business by streamlining my marketing process.
Increased my ROI, my existing clients, by giving them a strong avenue to communicate with existing leads.

Alternatives Considered

MailerLite and Mailchimp

ActiveCampaign has better individual engagement and tracking ability as well as open rates compared to its competitors. The UI is also much simpler and much more preferred.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Dubsado, Canva, ClickUp, Xero, Google Drive

Likelihood to Recommend

ActiveCampaign is perfect for businesses that need a bit more information around their marketing list. As a small business ActiveCampaign is great because it allows you to track the engagement of each individual lead, allowing you to direct marketing and content to best serve each person.

ActiveCampaign is the perfect tool for any small biz!

Software Version

Overall Satisfaction with ActiveCampaign