Adobe Analytics Knocks It Out Of The Park
Anonymous | TrustRadius Reviewer
December 19, 2018

Adobe Analytics Knocks It Out Of The Park

Score 10 out of 10
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Overall Satisfaction with Adobe Analytics

Adobe analytics was a game changer used to replace Google Analytics. This platform is incredible because it gives you all the bells and whistles that your higher tech customers are asking for, and the details needed for your internal users to not just do their jobs but do their jobs well. This helped us solve the issue of under-performing on analytic data.
  • Output - The dashboards are gorgeous and easy to understand.
  • Analytic Tracking - The areas you want to target can be big picture or incredibly minute depending on what you want to track.
  • Ramp Up - The end user can quickly be on-boarded to this tool because of the ease of use.
  • Cost - You are paying an arm and a leg for this platform.
  • Dashboard Editing - There are small ways you can edit the dashboard, but I wish the end user had more control.
  • Live update sharing - I wish there was a client portal that could be set up so my team didn't have to manually pull the data for them and the customer could just log in. This may be a thing, but I haven't stumbled onto it.
  • Positive - Since implementation we've received more business
  • Positive - You can literally track your ROI using Adobe Analytics.
  • Negative - The first payment is a little hard to swallow, but you'll make that investment back.
Adobe Analytics stacks up against Google Analytics like a professional boxer stacks up against a junior varsity highschool boxer. Yeah, the JV boxer gets the job done when he doesn't need to do a lot, but sometimes you just need a George Foreman in the ring. You'll get the features needed with Adobe Analytics.
A customer continued to ask for tracking measures that Google Analytics couldn't implement on a micro-tracking basis. We implemented Adobe Analytics and were suddenly able to answer the customer's request. The customer was happy and gave us more of their work which in turn gave us more money to invest in the software add-ons.