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Great analytics tool for a comprehensive and accurate data
Updated November 19, 2020

Great analytics tool for a comprehensive and accurate data

Darren Megginson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is being used by our Marketing and IT departments. It is a great tool to collect data about our student visitors who are applying for the school. The collected data is usually easy to interpret and allows the marketing team to make decisions for the organization's marketing automation strategy. Adobe analytics became more useful for our time during the COVID19 since we are now doing everything virtually
  • Easy to set up and great for monitoring our website. Solid platform used to analyze data.
  • Great built-in reporting system.
  • Easy integration with other Adobe cloud tools.
  • Useful charts and summaries
  • Provide tutorials on how to use the platform for beginners.
  • Costly solution compared to other analytic tools. Charge by the number of licenses.
  • Must be used with other marketing suits to get the most of it.
  • Help in saving time and effort
  • Getting a comprehensive and accurate data
  • Great reporting system
We have been using Adobe Analytics for a long time and now during the COVID-19, we are utilizing the platform in more projects
Never experienced any issues that required calling the support team

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Very well suited for multiple marketing campaigns and the platform has tons of features.

Using Adobe Analytics

8 - Marketing and IT departments for Higher education sector
5 - Adobe analytics has a lot of features, in order to learn how to utilize all its feature, an intensive training is required. The marketing director in our institution is the one who is taking care for teaching all the important aspect of adobe analytics in all the departments.
  • Tracking and monitoring visitors to our website
  • Collecting data for marketing campaigns to attract students to join our porgrams
  • Monitoring website visitors to know our target population
  • Easy integration with other platforms
  • Great for remote working during Covid-19
  • More integrations are being added to benefits more from the platform
We have been using adobe analytics for a very long time and we never experience any technical issues. We are still able to get and monitor all the information that our departments need.