Great analytics tool for a comprehensive and accurate data
Darren Megginson | TrustRadius Reviewer
April 01, 2019

Great analytics tool for a comprehensive and accurate data

Score 8 out of 10
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Verified User
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Overall Satisfaction with Adobe Analytics

Adobe Analytics is being used by our Marketing and IT departments. It is a great tool to collect data about our student visitors who are applying for the school. The collected data is usually easy to interpret and allows the marketing team to make decisions for the organization's marketing automation strategy.
  • Easy to set up and great for monitoring our website. Solid platform used to analyze data.
  • Great built-in reporting system.
  • Easy integration with other Adobe cloud tools.
  • Provide tutorials on how to use the platform for beginners.
  • Costly solution compared to other analytic tools. Charge by the number of licenses.
  • Must be used with other marketing suits to get the most of it.
  • Help in saving time and effort
  • Getting a comprehensive and accurate data
Very well suited for multiple marketing campaigns