The more time I spend with Adobe Analytics Workspace, the more depth for my Insights!
November 25, 2020

The more time I spend with Adobe Analytics Workspace, the more depth for my Insights!

Nidhal Firoze | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Analytics

As an analytics agency, we practice Adobe Analytics and provide support to our clients for both implementation and reporting purposes. I am a member of the marketing analytics support division of our organization that works extensively with Adobe Analytics. Adobe Analytics helps to measure acquisition, behavior and conversion of digital traffic on websites, mobile sites and apps. It also helps to understand digital customer journeys in detail.
  • Analytics Workspace is a very handy self service tool for analyzing and generating insights from clickstream data
  • The anomaly detection feature helps understand abnormal web traffic activity
  • Helps to get a great view of the customer journeys
  • Good array of visualization options but can have more customization for some common use cases
  • The log in process takes too much time sometimes and has scope for improvement
  • The behavior flow report needs to be in a more readable format and should have some more options to customize
  • Speed to Insights
  • Highly responsive reporting interface
  • Ability to make better decisions
The reporting interface is much simpler and intuitive in Adobe Analytics compared to Google Analytics. Much better anomaly detection capabilities and speed to insights. Easy to drill down by dimensions and customize reports. There are limitations in Google Analytics for the number of breakdowns and it becomes a blocker for effective analysis sometimes.
Amazing interface (one of the best). User oriented design and amount of customization possible in Workspace reports is super helpful. Easy to create segments and apply them on the fly, reporting panels can be duplicated, visualization types can be changed quickly and lot of custom date options along with amazing scheduling capabilities.
Adobe support personnel always helps out with the necessary documentation and technical support.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Adobe Analytics is super friendly to business users who prefer to have self service for their web data requirements. It takes time to implement and the implementation process is not very easy, especially for people with less exposure. The third party integrations are a big plus for Adobe Analytics however.