Versatile and powerful; heavy on pricing and implementation
November 28, 2020
Versatile and powerful; heavy on pricing and implementation

Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Adobe Analytics is a part of our subscription to the Adobe Experience cloud platform, which we leverage across our entire organization. As expected, the platform is utilized most heavily by sales (e-commerce), web production, and marketing. The goal is to get reliable information about a customer's journey on the website, increase our sales conversion rate, and properly measure and attribute the impact of marketing dollars. At this stage, that ultimate goal is not 100% possible to achieve with just Adobe Analytics, but we're getting there.
- Very intuitive yet powerful interface
- Many ways to slice and dice data with segments, calculated metrics, and attribution models
- Great integration with other Adobe tools and a possibility to bring outside data into Adobe Analytics
- The performance sometimes needs to be better
- Would love to see advanced options--a way to customize UI/UX significantly to present info to stakeholders in a simplified, easy to digest manner.
- Expensive and curtained, so that community is much smaller than that of GA and harder to get information
- On A/B tests alone (in conjunction with Target), we were able to increase our e-commerce revenue by an eight-figure amount
- Helped adjusting strategy in regions across the world by understanding differences in user behavior on our website
- Considering the level of investment and ongoing expenses, the tool has to be used very extensively to go beyond break-even
Adobe Analytics is very similar to Google Analytics; however, I can see how it can be difficult to set up for some companies. Yet, I think Adobe Analytics is better--no data silos, segment-based metrics that work for different types of dimensions, product-specific attribution, third-party data enrichments, and a very logical visual interface that can be handled by people without a tech background.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes