Greate Suite for Analytics and deep dive metrics
June 10, 2021

Greate Suite for Analytics and deep dive metrics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to quickly analyze and make decisions on how to proceed with tactics on our various web properties. Being able to visualize deep - dive metrics on user behavior helps us pivot and make decisions on what to focus on to get he best results from our time.
  • User behavior
  • Customer pathing
  • Traffic source details
  • Drag and drop dashboards
  • Reporting visuals
  • Deep reporting
  • Server side analytics
  • Customer segmentation
  • Saves time
  • Helps us focus on tasks with most impact
Other players in this space are too cost prohibitive and do not have the support of [Adobe Analytics]. In addition, the support teams are well versed not only in the product but in analytics in general, and are helpful. There seems to be more seasoned reps here which helps build trust with our teams.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

[Adobe Analytics is] fantastic if you need to see many data points in one place and not just focus on generalized metrics. May not be so good if you are not familiar with how to dissect and take actionable steps on customer journey and site data. Recommended for any business with multiple web properties and at least 50K site visit per month.