Adobe Analytics- be part of the future
Overall Satisfaction with Adobe Analytics
Adobe Analytics and the wider Adobe Experience Cloud is widely used within smart, forward thinking organizations and helps them make data lead, automated decisions on how to speak to their customers. This is better for the customer and helps organizations better manage their marketing and communications, and develop their own propositions to better meet the needs of their customers.
- Adobe Analytics integrates with other tools both inside and outside of the Adobe toolset.
- Adobe Analytics provides a drag and drops workspace to quickly derive insights from data.
- Adobe Analytics is easy to use and accessible to every level of an organization.
- Collaborative working. I think multi-user edit use in live would be a great addition to Workspace.
- To add some features from what was reports to workspace such as multiple dimension columns, not just breakdowns.
- There are a few features in the UI that would be great to access via the API.
- To be accessible and user friendly for every level of the organization.
- To provide clear insight that can be used to make data driven decisions.
- To integrate with other tools in the tech stack.
- Identifying pain points in journeys feeding into development changes that increase conversion rates.
- Automated processes providing smart decisions and saving manual processing.
- Helped to provide consistent customer msg and building trust and improving retention.
Adobe is an enterprise tool that gives organizations an easy way to federate data and an easy way to manage data. The main advantage for me is ownership of the data and having full governance over how that data is used and stored.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes