Adobe Analytics Reviews

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Score 8.0 out of 100

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October 18, 2013
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Performance

9
Difficult to determine if rare slowness is Adobe-related or internet-related, but results display almost immediately almost always.
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February 11, 2013
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Performance

7
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

AB Tasty, Searchmetrics Suite, SessionCam, OneHydra, Ektron Web Content Management System (Discontinued)

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No