December 04, 2014
Adobe Analytics Review: "Adobe SiteCatalyst: Great software, difficult learning curve"
Performance
10
TrustRadius
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobeAdobe SiteCatalyst: Great software, difficult learning curve2013-10-20T12:46:25.099ZProvides highly detailed reports on very specific metrics.
Reports are very easy to share and understand.
Able to assign customizable measurement perimeters.
Identify poor performing web pages.
Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult.
Initial implementation of software is challenging.
Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites.
Track digital campaign performance.
Identify performance issues with individual web pages.,,Vendor implemented
Implemented in-house,5,In-person training
Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Nicholas DragonAdobe Analytics (SiteCatalyst) as Digital BI2013-09-23T17:45:26.648ZOrganizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways.
Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.,Can expose TOO much data to business users.
The sheer amount of reporting available can lead to false insights by users that are not product experts.
Requires expert level experience for any implementations.,8,Report automation to reduce and enhance analyst resources.
Actionable insights gathered through the tool which are leveraged for overall ROI gain.,,7,70,1,eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics.
Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions.
IT & Operations Support issue research and resolution tool.
eCommerce Ad-hoc Analysis.,,Professional services company,2,Online training
Self-taught,5,With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.,No,6,7,8,6,Internal BI
Internal OMS
Third Parties (Data Extenders),Front end web system.
More third parties.,Give and take.Jonathon FramptonAdobe Analytics/SiteCatalyst Review2013-10-18T18:25:32.277ZSupports custom implementations.
Intuitive reporting interface.
Ability to "slice and dice" data elements and metrics in multiple ways.,Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult.
Inability to correlate "click tracking" with "page load tracking" data.
Dashboard reporting limited in the amount of data that can be displayed.
Report Builder Excel interface is clunky and limited in what it can do.
Formatting of reporting exported to Excel.,Ability to see user flows through processes.,9,9,94,3,Measurement and reporting of web traffic.,Implemented in-house
Don't know,5,Online training
In-person training
Self-taught,5,5,I was not in the organization when the product was onboarded, so I don't know what training was offered.,Analytics/SiteCatalyst is designed to enable extensive customization.,4,9,10,9,Data feeds into offline databases.,,I was not in the organization when the product was purchased/onboarded.Verified UserPowerful platform with extensive functionality and strong integrations to other products.2013-02-11T18:20:55.712ZAdobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.,Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.,9,Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.,,30,2,Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.,9,,Vendor implemented
Implemented in-house
Professional services company,5,Online training
In-person training
Self-taught,6,,I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.,No,7,7,9,7,E-mail tools like ExactTarget, Responsys
CRM tools like Salesforce.com
Marketing Automation tools like Eloqua & Marketo
Voice of Customer tools like OpinionLab and Foresee Results
Customer experience tools like Tealeaf and ClickTale,My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.Verified User
Unspecified
Adobe Analytics
453 Ratings
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