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Complicated tool with limited usage
Updated February 04, 2022

Complicated tool with limited usage

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

It is an e-commerce analytics solution that is used across different departments in the company. It gives insights into how online users behave in different parts of the website/app. We used it to measure traffic, sales, user behaviour on different parts of the shop.
  • Track events and sessions.
  • Create custom events.
  • Evaluate the performance of different content.
  • Measure engagement and bounce rates
  • Improve attribution models.
  • Improve app tracking.
  • Improve user friendliness of the platform.
  • We discontinued Adobe Analytics due to pricing issues.
  • Due to bad UX, not many users from the business team used this platform, leading to less data driven approach in the company
I would use Google Analytics 360, as it is widely accepted in the organization and has a better pricing model.
Google Analytics 360 (formerly Google Analytics Premium), Meta for Business (formerly Facebook for Business), Looker
It is good for developers to analyze the details, but not for an average user from a Marketing, Supply, or Sales team. It is not appropriate to evaluate different attribution models or analyze the app data.The interface takes too long to load and is not intuitive for using on a regular basis.

Customer Experience

The support team always responded to questions and responded within 24-48 hours. The support documentation were scarce and not too helpful, thus we had to reach out to the support team too often.
The sections on the platform were confusing and not intuitive to use.
The pricing terms were straightforward and easy to track the usage.
No major issues with availability.
It was very slow to load and the data was not represented in a easy-to-understand format.

Do you think Adobe Analytics delivers good value for the price?

No

Are you happy with Adobe Analytics's feature set?

No

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

No