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Best paid analytics and reporting platform
February 03, 2022

Best paid analytics and reporting platform

Zain Ali | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

I use Adobe Analytics to understand the customer behaviour of our visitors to the website. Adobe Analytics helps us to develop strategies as per the requirements provided by the website traffic, fix any problems and issues faced by those visitors and deliver an effective and efficient digital experience to our website traffic
  • Track user behaviour
  • Web analytics
  • UX
  • UI
  • There should be autosave within the platform
  • Setting up tags or custom events need higher technical knowledge
  • Vendor support is slow at responding at times
  • Increased conversion tracking helping us to understand business more
  • Easy visualisation of data made us understand our strengths and weaknesses
  • Optimisation of campaigns have been effective using Adobe Analytics
I have used many platforms for tracking customer behaviours, web, and mobile analytics. But so far, for e-commerce businesses, Adobe Analytics has been the best analytics platform which has helped us to track accurate data metrics such as conversions, sales, conversion rate, revenue, e-commerce revenue, etc. However, the platform is not suitable for small or medium-sized businesses as it gets very expensive as you would want to integrate other software or use tags for tracking.

Adobe Analytics Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Problems left unsolved
Escalation required
I did not purchase the premium support from Adobe Analytics as it was costly for us.
One time we had more than 100000 visitors but zero conversions, which was a bit stressful for us. Adobe Analytics support team has provided us with great help in understanding why there was a spike in the traffic and made us fix the issues within a week's time.