Adobe Analytics - Reliable Enterprise Solution
Anonymous | TrustRadius Reviewer
Updated May 10, 2019

Adobe Analytics - Reliable Enterprise Solution

Score 9 out of 10
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Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to measure key website metrics. Insights from the metrics are shared across the company including marketing, finance and strategy. We are able to identify which channels and campaigns are more effective than others. Also we run multiple A/B tests on form designs and locations to optimize the website performance.
  • We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
  • Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
  • Its data visualization capacity is very strong.
  • There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
  • It would be nice if there is a dynamic alert for an unusual data patterns
  • Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
  • Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
Adobe Analytics requires huge financial investments compared to other solutions but we believe Adobe Analytics is the best tool in the market
Adobe Analytics is a wonderful site analytics solution for large enterprises with reliable tag management resource. If the tags are not well managed it would provide very little value. It would be good for companies with multiple websites to track and manage.