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Adobe Analytics - Reliable Enterprise Solution
Updated February 01, 2022

Adobe Analytics - Reliable Enterprise Solution

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to measure key website metrics. Insights from the metrics are shared across the company including marketing, finance and strategy. We are able to identify which channels and campaigns are more effective than others. Also we run multiple A/B tests on form designs and locations to optimize the website performance.
  • We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
  • Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
  • Its data visualization capacity is very strong.
  • There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
  • It would be nice if there is a dynamic alert for an unusual data patterns
  • Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
  • Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
Adobe Analytics requires huge financial investments compared to other solutions but we believe Adobe Analytics is the best tool in the market
Adobe Analytics is a wonderful site analytics solution for large enterprises with reliable tag management resource. If the tags are not well managed it would provide very little value. It would be good for companies with multiple websites to track and manage.

Customer Experience

They have pretty solid support for enterprise users. They provided nice on-site training and it helped me a lot. Also they have great online and Youtube resource for product knowledge.
Adobe Analytics has quite advanced usability with end users in mind. It is very easy to use and learn even for the true new users. Also it uses color schemes very effectively. I like the usability of newer drag and drop dashboard.
Adobe Analytics team provides decent professional services, especially for product training. They provided on-site product training for my team and it helped us a lot. The trainer was quite knowledgeable.
Not really. Their pricing structure was quite straightforward (parallel to usage volume) so I was fine with it.
I rarely experience outage issues with Adobe Analytics. It was very dependable solution. They have some planned outages due to product upgrades and it was totally fine.
Adobe Analytics's performance was quite satisfactory. Even for very large volume of data, it works pretty fast and I can get the results I want within a few seconds. When you run the data for custom dates, it tends to slow down a bit.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Using Adobe Analytics

Adobe Analytics is mostly used by Analytics group. Some of the business users with savvy digital skills are using it too.
3 - Very strong understanding on Adobe Tagging would be required to support Adobe Analytics. Also it would require strong cross-functional collaboration skills between IT and business. Usually people with IT backgrounds are performing well on this job.
  • Digital Campaign Reporting
  • Website Behavior Analysis
  • Website Testing
  • Input for predictive modeling on business performances
  • Finding out patterns of bots
  • Digital Marketing Attribution
  • User Behavior Research for multiple customer segments
Very satisfied with the current functionality and Look forward to upcoming future AI functionality (Adobe Sensei). Also love the integration with other Adobe products such as Adobe Audience Manager.

Evaluating Adobe Analytics and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
Adobe Analytics is the most robust Enterprise-level digital analytics solutions in the market. It is quite expensive, but we chose it because of its advanced functionality and usability.
If I had to do it again, I would still choose Adobe Analytics but may try to negotiate around account support.

Adobe Analytics Implementation

Give some slack in your implementation schedules. Make sure it works well as planned. You want to have right data in the long run.
  • Implemented in-house
Change management was a minor issue with the implementation - It was not a major issue for us. Our organization is already very flexible so we can adapt the change pretty well. Adobe Analytics implementation went as planned.
  • Budget issues

Adobe Analytics Training

  • Online training
  • in-person training
I had a chance to participate in the in-person training for our team. I learned new functionalities and it was quite satisfactory.
I took some of their Youtube training on Adobe Analytics. It helped me to learn things I did not know.

Adobe Analytics Support

ProsCons
Quick Resolution
Good followup
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No
We don't have enough budget for premium support.
Adobe instructors visited my office and delivered a great session for Adobe Analytics users in our group. We learned a lot from the session.

Using Adobe Analytics

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Segmentation
  • Data Visualization
  • Importing data from another systems
Yes, but I don't use it

Adobe Analytics Reliability

Adobe Analytics was being used across multiple teams and we did not have any scalability issues.