The gold standard of web CMS
Saren Sakurai | TrustRadius Reviewer
July 10, 2020

The gold standard of web CMS

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Experience Manager

AEM powers all of our marketing efforts across the organization. We are a SaaS organization with a strong visual brand. The website has a very prominent role in all our Marketing and Sales efforts. The web is the repository of all our product information, videos, downloads, as well as enables our Demand Gen through landing pages and lead generation forms. It is at the center of the Marketing hub and represents multiple touch points along our buyers journey.
  • We designed our website to be modular, basically drag and drop within the CMS, which cut page development time by 80%.
  • We use Adobe Experience Manager Assets as our enterprise digital asset management system, to centralize our resource library of marketing assets such as white papers, infographics, data sheets, images, and videos.
  • The dynamic media feature in Adobe Experience Manager Assets is helping us transition to using videos as the primary assets on our web pages.
  • Tighter integration with our CRM out of the box would ease the ability to build new form capture, and more granular account targeting with Test and Target.
  • Better cookie management would ease the use of third party tools to manage our GDPR compliance.
  • Administrative panels to integrate with Google Search Console would help integrate with their SEO tools.
  • Our brand requires a high level of polish and crisp functionality. AEM provides that for us. We do look as good as possible and it reflects well on our brand.
  • We can product new pages rapidly with our modules and so we can keep our content fresh and relevant.
  • Our brand value has risen considerably since we polished our web properties with AEM.
We started with Wordpress and Hubspot and we outgrew both very quickly. Our landing pages transition from Hubspot into Marketo, but AEM's uptime was much better at the time and we moved everything to AEM. For what we wanted to do, there wasn't much out there that really could compare in breadth of functionality and alignment with design.
Content Author / Administrator
AEM is the perfect solution for building a cross-department publishing system for content-rich Enterprises. Starting with the Adobe Creative Suite, enabling asset management from Design through to Publishing on the web, and managing the workflow of approvals during multiple steps in the overall process—Adobe can be the one solution that spans all the various departments.

AEM is not, however, the easiest or cheapest solution. It does require experts to install, configure, enable and train all of the various groups involved. It's a commitment that needs to be made high up in an organization, but worth it if you can pull it off.

Adobe Experience Manager Feature Ratings

WYSIWYG editor
7
Code quality / cleanliness
7
Admin section
7
Page templates
8
Library of website themes
8
Mobile optimization / responsive design
8
Publishing workflow
8
Form generator
7
Content taxonomy
8
SEO support
7
Bulk management
7
Availability / breadth of extensions
8
Community / comment management
8
API
8
Internationalization / multi-language
8
Role-based user permissions
8