Adobe Experience Manager (AEM) Review
Updated February 04, 2022
Adobe Experience Manager (AEM) Review

Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Experience Manager
Adobe Experience Manager (AEM) is what we use to control many of our marketing campaigns org-wide, and is crucial to our overall corporate marketing strategy and initiatives. It is largely where we house a lot of the content used in these campaigns and target activities and allows us to stay extremely well organized, as well as enabling us to creating a lot of our pages for our users which holds this content.
Pros
- The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
- Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
- The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
Cons
- Templates can be a little more tricky to create/edit without a certain level of technical acumen.
- AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
- In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
- Increased efficiency (where used in a desired out-of-the-box way).
- Increased organization.
- Additional efficiency gains when training new individuals on how to use.
Do you think Adobe Experience Manager delivers good value for the price?
Yes
Are you happy with Adobe Experience Manager's feature set?
Yes
Did Adobe Experience Manager live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Experience Manager go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Experience Manager again?
Yes
Adobe Experience Manager Feature Ratings
Using Adobe Experience Manager
Adobe Experience Manager Support
Pros | Cons |
---|---|
Kept well informed | Slow Resolution Poor followup Less knowledgeable Escalation required Difficult to get immediate help Need to explain problems multiple times Support doesn't seem to care |
No, we had premium support previously, and in my opinion, it wasn't much better than before. Yes, we did get responses more quickly, and updates more frequently, but the updates were typically some version of "we're still working on this" or "we'll get you an update soon" (often where these were sent 3 or 4 times in a row before getting anything tangible). In the end, the time to solution was not much (any?) quicker, the premium just got us more communications.
Honestly, I cannot. I don't say that lightly or to disparage their support unfairly, it's just been our experience (over a period of years and dozens of ticket submissions). I won't say they've never solved an issue for us, because they certainly have, but the best experiences I can recall I feel are bare minimum customer support. In all honesty, the support is simply not the reason you purchase this product, and quite frankly the reason some companies switch to comparable alternatives.
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