Even modest video production ambitions can gain a pro polish with Premiere Pro
Updated January 21, 2020
Even modest video production ambitions can gain a pro polish with Premiere Pro
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Premiere Pro
I have been using Adobe Premiere Pro to edit videos for both internal communications and social media use. I've used it to edit together candid clips of employees receiving awards and used it lift bits and pieces from archival videos for use in new ones. As a public information officer (a department of one), I am the only Premiere user in our company. This is a powerful program that has allowed me to achieve high-quality videos for both informational and entertainment purposes. The videos have been very well received by those I work with.
- Our company has a long, rich history which includes a lot of archival videos from a dozen or more years ago. With Premiere, I have been able to easily lift relevant segments from these older videos to be used in newer videos. I don't know how I would have achieved this without Premiere Pro.
- I am not a seasoned expert in the realm of video editing. While Premiere can be a bit overwhelming to a newbie at first, it does seem to offer every option and setting I could imagine. With a little research, I was able to figure out exactly what I needed, all of which was easily navigable through Premiere Pro.
- I consider Premiere to be my ultimate translator. I was able to take video clips shot on various devices, using disparate settings, and assimilate them into a seamless final product. I don't know much about codecs and frame rates, but with Premiere, it turns out I didn't need to know much for my purposes.
- I imagine that a lot of work has gone into the UI for this program, but I still have to wonder whether or not it could be any more beginner-friendly. It takes me a few minutes to get my bearings when I start a new project. The UI isn't terrible, but I guess that's why this is the "Pro" version.
- The workflow took me a while to get used to. Is it confusing? For me, it was. It seems like there is one panel too many. I imagine there is some science behind it, but to me, it's a bit crowded visually noisy. Perhaps it makes perfect sense to those who use this program to directly earn a living.
- Adobe hasn't had a direct impact on our company's ROI. It has been used for videos disseminated internally or through social media. It has been a communication tool.
- While we don't look to Premiere Pro to be a money-maker, it has raised the bar and ambition of our video-related projects, which could have the knock-on effect of giving us an image boost in the long run.
- Media Composer and iMovie
I didn't see it listed in the dropdown, but I've also used the stripped down Adobe program, Adobe Premiere Rush, which is also excellent, although you probably need to use it in conjunction with Premiere Pro for unfettered use. Although my introduction to the video production world with through Avid (Media Composer) in college, I have used Premiere Pro in two media-related positions which leads me to believe that either the Adobe products are arguably top of the line, or that Avid is way more expensive. If you're thinking about getting into video production, I think you cannot go wrong if you happen to choose Premiere Pro. It's not lacking in a way I can think of, and any beginner-related confusion is mitigated if you can pair it with Premiere Rush.