Wonderful for large teams with multiple clients and social profiles!
March 02, 2020

Wonderful for large teams with multiple clients and social profiles!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Agorapulse

Our agency uses Agorapulse for all community management that we manage in-house. We work on a variety of clients with various needs across multiple platforms. Agorapulse helps us aggregate all of those comments, mentions, and messages into an easy-to-follow stream. Team assignments help keep managers focused on their brands while allowing for flexibility to assign users on a temporary basis so that they can assist while coworkers are out on vacation, sick, etc. As a supervisor, it allows me to get a snapshot at any moment of who is behind and may need help so that I can jump in. For us, Agorapulse is all about community management with some use of the Instagram direct publishing feature.
  • Simple, intuitive sorting system for inbound comments, messages + mentions.
  • Easy to assign and un-assign members to different client teams, as needed.
  • Easy-to-use publishing tools baked in to the program.
  • Easy to quickly sort through multiple inbound conversations at once.
  • Automated rules help keep the inboxes lean so that managers can focus on what needs their attention.
  • Sometimes liking a comment or post will automatically close it out before a response can be typed.
  • The tokens expire frequently and in batches from time to time.
5 - 4 work in social media marketing and 1 is tech support for the company.

As social media managers, most of my team provides the following to clients:
  • Community management during business hours (both on their own clients and on other clients, for as-needed support).
  • Content calendar development.
  • Final content approval.
  • Content scheduling and publishing.
  • Paid media scheduling.
  • Influencer marketing discovery.
  • Influencer marketing management.
  • Agorapulse streamlines our community management process so that managers can quickly assess community needs at any one time.
  • Agorapulse ensures better supervisory across all accounts so that it's clear who is behind and needs assistance.
  • Agorapulse saves unnecessary time spent involving IT for simple account coverage/permissions while workers are on vacation or out sick.
I'll break this into two chunks based on how we use our tools.

Community Management: Clear winner here is Agorapulse. It's easy to use, quick to learn and does what I want it to.
  • Hootsuite - Community management is AWFUL. So, so confusing. Not a user-friendly layout in the slightest.
  • Clarabridge - Good for companies that need lots of approvals/review, but extremely clunky and hard to use.
  • Sprout - Similar to Clarabridge.
  • HeyOrca - N/A
  • Socialbakers - Confusing like Hootsuite.
  • Meltwater - Way too much in one product.
  • Facebook - Definitely pulls everything in but doesn't help with managing profiles outside of the Facebook ecosystem.
Content Publishing/Review: Winner here for us is HeyOrca. The external interface for clients takes the cake.
  • Agorapulse - Of all the products we've used, Agorapulse has the highest success rate for publishing without issues. However, the post approval/review process doesn't work for us with external clients.
  • Hootsuite - A little better than their community management but still awful.
  • Clarabridge - Good for if you have a lot of stakeholders but super clunky.
  • Sprout - Same as Clarabridge.
  • Socialbakers - Too much in one product.
  • Meltwater - Same as Socialbakers; it's all overwhelming.
  • Facebook - Publishing Tools works 95% of the time and Creator Studio works 80% of the time. Not ideal for multiple profiles.
Agorapulse is well suited to:
  • Teams with multiple managers
  • Teams that manage a variety of clients
  • Teams/brands that have presences on multiple social media sites
  • Supervisors who need to keep a check on community management as a whole for all clients
  • Teams that need an affordable option to manage these requests
  • Teams that do not have other publishing tools already in their inventory
Agorapulse is not well suited for:
  • Teams looking to use it purely for publishing
  • Teams who need to submit content to clients for review and feedback prior to going live

Agorapulse Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Content planning and scheduling
Audience targeting
Not Rated
Workflow management
Not Rated
Customer interaction histories
Bulk actions
Not Rated
Lead generation
Not Rated
Campaigns and promotions
Not Rated
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
Mobile access