Airtable for content marketing
May 30, 2018

Airtable for content marketing

Sean Gilligan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Airtable

We use Airtable to track and plan our content calendar. It's proven to be a very valuable tool in planning and coordinating our content across all channels, for 4 brands, each with multiple customer personas within multiple verticals. The visual interface helps me control the process and meet deadlines with all team members.
  • At a quick glance, we're able to see a Kanban view of our past published content and ensure we're putting fresh content out into the market.
  • Airtable can easily display all content, or filter according to priorities or specific segments.
  • Integration with Google Analytics to have a view on traffic to each piece of content
  • Yet to be measured, but we expect a significant increase in leads generated through highly targeted content
Airtable is more robust than Trello yet equally intuitive
Content calendar management Team workflow (either project specific or overarching day to day team activity management).

Airtable Feature Ratings

Task Management
9
Resource Management
9
Gantt Charts
8
Scheduling
8
Workflow Automation
9
Team Collaboration
9
Support for Agile Methodology
8
Support for Waterfall Methodology
9
Document Management
8
Email integration
9
Mobile Access
10
Timesheet Tracking
9
Change request and Case Management
9
Budget and Expense Management
9