Overall Satisfaction with Airtable
We use Airtable to track and plan our content calendar. It's proven to be a very valuable tool in planning and coordinating our content across all channels, for 4 brands, each with multiple customer personas within multiple verticals. The visual interface helps me control the process and meet deadlines with all team members.
- At a quick glance, we're able to see a Kanban view of our past published content and ensure we're putting fresh content out into the market.
- Airtable can easily display all content, or filter according to priorities or specific segments.
- Integration with Google Analytics to have a view on traffic to each piece of content
- Yet to be measured, but we expect a significant increase in leads generated through highly targeted content