In a business where there are multiple things going on and with many departments weaving in and out of projects and meetings, we were struggling to keep up with staff responsibilities and vertical and horizontal communications. We were previously dealing with could-based shared spreadsheets to keep up with all of this, but spreadsheets are bulky, boring, and were not meeting our needs. We now use Airtable across our company. The UI is unmatched by any other software in this field and keeps each group, project, and each individual organized and running with maximum efficiency. Outside of the heavy-lifting calculations best left to spreadsheets, Airtable is beautiful and intuitively handles everything else we might need.