We use Airtable ourselves to automate a ton of business processes and ensure that the entire company is on the same page. We also build products that work with Airtable to solve business processes, and we work with clients to set them up on Airtable right from the start.
Airtable is great when you need to consolidate data from across the enterprise, and have everyone have the same version of the truth. It does miss some enterprise features thought, but we feel that more is coming. There is a great ecosystem around Airtable, and many tools and consultants have sprung up to help folks get up to speed with Airtable. For more complex data integrations there are products such as our Salesforce sync engine for Airtable.