Return on Investment
- Positive - very helpful in terms of open rates for email blasts
- Positive - useful to track interactions
- Negative - no great on analyst output/coverage
ARInsights’ product, ARchitect, provides the platform on which leading technology companies have built Analyst Relations programs, from one-person AR programs to extensive AR programs. At its foundation is a content-rich analyst database, complemented by relationship management software and workflow tools such as interaction tracking, analyst emailer, briefing books, projects, outlook integration, and insightful reporting. ARchitect provides enterprise-level security and controls.
Complementing ARchitect is the Analyst Premium Content database, which tracks what analysts are saying about your company and its competitors. Premium Content consists of four analyst databases: research, blogs, media quotes and Twitter. Analyst Event Manager aims to help users scheduling analyst events. Event Manager has been used to schedule large technology vendor events, including Oracle OpenWorld and Dell Technology World. Analyst Portal provides a central location where ARchitect customers can store and control content for exclusive analyst use.
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