Autopilot is the future of marketing automation
February 14, 2019

Autopilot is the future of marketing automation

Megan Kratzman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Autopilot

We use Autopilot for lifecycle email marketing, lead scoring, segmentation, and to perform various marketing and sales automation functions. Before onboarding Autopilot, we weren't able to personalize communications, target prospects and customers with highly relevant content, properly track contact activities through the funnel, and flag contacts for follow up at the right time in their discovery process.

Pros

  • Email marketing
  • Journey building
  • Integration with other technology
  • Onboarding and customer support

Cons

  • There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.
  • Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
  • Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
  • Saves time for the entire sales team by automating many of their sales communication processes.
We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing automation vendors. The primary reasons were the features available: ease of use, integration with other systems, APIs & ability to customize, flexible subscription management, customer support, and price.
Autopilot is incredibly easy to onboard and to integrate with other systems. We first began using Autopilot for simple email marketing. These simple email marketing programs quickly developed into highly personalized nurture journeys, complete with advanced lead scoring, audience segmentation, and sales automation. We also use Autopilot to manage our NPS program, GDPR, and communication permissions.

Ortto Feature Ratings

9.5
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
9.0
Social profile integration
9
8.0
Dashboards
8
Standard reports
8
9.3
API
10
Customizability
9
Integration with Salesforce.com
9

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