Item: BigCommerce
Rating: 7
Author: Sam Saidman

Use Cases and Deployment Scope

We use BigCommerce to operate our online store, which has been a significant source of revenue and immensely important to how we run our business.. with a huge marketing effort to reach healthcare professionals online with our products. We use BigCommerce to take and process orders, as well as catalogue our entire inventory for public visibility.

Pros and Cons

SEO - fast loading speeds, helps us rank on Google
Product customization - allows us to customize templates to our needs to fit all viable information
Integration with other platforms - seamless connection to other properties like Google Ads and Analytics

Customization is cumbersome and difficult to edit. Looks great, but typically requires costly development.
Introducing a new team member to use the platform seems like it would be difficult.
User interface is acceptable, but could be improved.

Return on Investment

Large positive ROI, we conduct a majority of our opportunities by attracting online
Helps reach a larger audience of intentional prospects.
Helps validate the look and experience with our brand.

Approximate Annual eCommerce Revenue

$1 to $10 million

Scalability

We only use this product in marketing, so we haven't scaled to other teams or other departments. Unsure how easily this could be done, and no plan to do this in the future.

BigCommerce Customization

We use BigCommerce with third-party analytics, advertising, CMS and ordering platforms, and all are successful with integration for a seamless user experience.

Alternatives Considered

Shopify and HubSpot Marketing Hub

We chose BigCommerce over competitors due to customization and cost. We're able to have the site we're looking for, easily managed within our marketing team without hours of tedious revisions.

Key Insights

Do you think BigCommerce delivers good value for the price?

Yes

Are you happy with BigCommerce's feature set?

Yes

Did BigCommerce live up to sales and marketing promises?

Yes

Did implementation of BigCommerce go as expected?

Yes

Would you buy BigCommerce again?

Yes

Other Software Used

HubSpot Marketing Hub, Google Ads, NetSuite ERP

Likelihood to Recommend

Well suited for running a catalogue website where categories/brands/products don't change frequently. Adding new products is somewhat cumbersome, but overall the experience is fine for maintaining inventory on our BigCommerce site. We're satisfied with how our site navigates and looks today, with lots of hits through search engines, so ultimately we're happy with this platform.

BigCommerce, Big Results!

Software Version

Overall Satisfaction with BigCommerce