Braze review
January 04, 2025

Braze review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze as our primary ESP. The platform allows us to quickly build and send dynamic, personalized, and targeted communications across multiple digital channels in a very simple, user-friendly platform.

Pros

  • Intuitive interface
  • Excellent client support

Cons

  • When building canvases, the actually journey flow can be really hard to follow, particularly on a small laptop screen. I wish there was a simpler/cleaner way to see a complex journey
  • Better member experiences because we can utilize our customer data for better segmentation and build more customer-centric journeys
I love the platform. It's so intuitive and easy to navigate. Other platforms are either unnecessarily complicated/confusing or so simplistic that they can't offer much.
Integrating multiple channels into our journeys has saved us time and energy on the team -- in the past we would have either had to set these up as individual, one-time campaigns or skip the channel entirely and miss out on revenue opportunity.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is FAR more user-friendly than Salesforce, so I personally prefer it. It's intuitive and quite easy to teach yourself. Thus, I'd recommend it to others.

However, it doesn't have as many capabilities as Salesforce so I can imagine large organizations may be hesitant to make the transition.

Comments

More Reviews of Braze

  1. Home
  2. Customer Engagement Platforms
  3. Braze Reviews
  4. User Review of Braze