I recommend Braze to all CRM specialists
February 26, 2025
I recommend Braze to all CRM specialists
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We use Braze to send trigger-based and promotional communications to customers via email, push notifications, content cards, and in-app channels. Braze enables us to orchestrate multiple communication channels within a single platform and conduct multichannel hypothesis testing.
Pros
- Optimization of managing a large number of campaigns and audiences
- Personalization of content based on languages and other customer data
- Automation capabilities
- Multichannel communication
Cons
- The attribution model is not customizable yet
- Lack of a dashboard with analytics on subscriber base segments
- Analytics
- Optimization of team time spent on campaign launches
- New personalization capabilities
- Automated and manual campaigns on a single platform
We haven't utilized Braze's AI capabilities yet, but we plan to test them this year.
After transitioning to Braze, we gained the ability to launch both triggered and manual email campaigns from a single platform, accommodating large audiences and a high volume of campaigns and triggers. Additionally, we consolidated multiple communication channels within one platform.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Braze go as expected?
I wasn't involved with the implementation phase
Would you buy Braze again?
Yes
Comments
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