Braze is the Bees Knees
February 20, 2025

Braze is the Bees Knees

Danielle Peckskamp | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

As a Lifecycle & Email Marketing Manager, I used Braze daily to built automations, welcome flows, and various nurture journeys in addition to monthly one time campaigns. Braze provided clarity in reporting, attached revenue to each email, and held various workspaces for client and business needs. When I departed the organization, we were fairly far along in migrating all company and client email campaigns solely to Braze. The geotargeting features and ease of implementing their SDK were fantastic. Prior to using Braze, I had used Marketo, Pardot, Constant Contact, Mail Chimp, and Klaviyo. User experience on the platform and the onboarding/check in meetings with the Braze team really set them apart from all other platforms.

Pros

  • Data Visualization
  • Targeting and Segmenting
  • Drag and Drop Editor/Builder
  • Onboarding
  • Training and Learning Resources

Cons

  • Mapping out plug-ins and what the cost/development requirements are
  • >$2M in attributed email revenue in 1 quarter
  • Saved our org over $750k in various email contract fees
I was able to play around in there for 10 minutes, understand how to use the tool, and map out questions I had for the Braze team. They also have a plethora of video and article resources users can view at any time. The training for their certifications is all encompassing and highly engaging.
Journey mapping through their user flows on the canvas feature was both easy and an efficient use of time. There were no crazy requirements or errors and changing emails at a later date was simple.
Braze wins it all. They are the easiest to use. The best interface from a building and reporting perspective. Their teams are incredible to work with. They're extremely affordable for large scale email tactics.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

No

Would you buy Braze again?

Yes

Our team at Braze were some of the best people I've worked with to date. They are so helpful and willing to go the extra mile. The platform itself is extremely intuitive. Customization is always on the table. Segmenting audiences was extremely simple and dynamic in count to each filter I would add.

Comments

More Reviews of Braze