Braze experience review
July 16, 2025

Braze experience review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

In our organization we use Braze for different marketing communications, transactional communications through various channels like email, push, on-site. We do not prefer SMS, RMS, WhatsApp very much, mostly due to high cost and wrong user interpretation of communication. The business problems we address are providing mass personalized communication to our user base. According to our user base, we believe our use case has a large scope.

Pros

  • Auto triggers, extremly helpful when determining user behaviour scheduling campaings accroding to triggered action
  • multi channel messaging, supports almost all the channels, push, email, web push, onsite, IAM, SMS, RMS, WhatsApp, Line
  • Testig and report generation, A/B testing and multiple tools are very useful when catering with such large audience, alomg with Braze intelligence features and generating reports based on the changes and variations.

Cons

  • rendering of content block, at some conatent blocks the rendering becomes a problem when the block works fine when directly imported but malfunctions in spaces when impoted through liquid.
  • option to add mutiple rows in content blocks, such that bigger template content blocks can be created.
  • creating and integrating IAM, on-site, communcaiton a bit easier.
  • cannot state any hard numbers due to confidentiality.
  • has helped a lot as it the highest ROI platform after organic SEO in the company
  • increase in brand reputation, with the use of personalizations.
as the process of creating workflows and integrations for gathering the required data is very flexible, with multiple compatible options, the technical integrations can be increased more, like integrating with new agentic platforms to make Braze compatible to do more automations and actions based on the new user generation and reducing the marketer efforts and increasing productivity.
particular features like cross-channel functionality, segmentation, real-time streaming data has helped a lot in the retention and acquition campaigns and customer engagemnet, allowing to test new functionalities and startegies quickly backed with data insights, thus reducing the cost and time of acquisition and risk of churn in my current organization.
I have not evaluated or used any other product like Braze, but in my organization we earlier used Adobe Campaign and we also use Salesforce within the organization, the main reason for preferring Braze over other was the personalizarion, smart segmentaiton and Cross-channel communication it provides the marketers to send communications.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

scenarios where reaching out to large audience, in a persinalized manner and testing various startegies, and implementing fast paced chnages to drive retention and acquition.
scenarios where it is less appropriate where the audience base is comparitively smaller and personalization data is insufficient to take ncessary decisions, hence, wont be compltely helpful.

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