The Best Post Automator App yet!
Mandy Cramer | TrustRadius Reviewer
November 16, 2018

The Best Post Automator App yet!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

I recently started a new sub-brand of my design company and use social media as a major means of getting my brand out there. Buffer helps me automate my posts on Instagram, Facebook, and Twitter. I am currently using the free version, but as my brand grows I will likely upgrade to the paid version if I continue to find Buffer of use. What I really love most about Buffer is that I can actually automate my posts to Instagram. Up til this point, while I could plan my posts, Instagram didn't allow automated posts from other apps I've used. So this feature is really incredible for me. I find Instagram to be my most profitable form of social media, so this is truly an essential function.
  • It allows you to automate your posts on Instagram
  • It allows automated posts of other social media as well
  • It's very user-friendly and efficient
  • You can use it on your desktop or mobile!
  • I'd love if I could edit my images for Instagram before posting to the app via Buffer, but I imagine that's too much to ask!
  • You can only connect three profiles if using the free version, but that's to be expected.
1 - I run my sub-brand with my partner. They do more product design work so they don't work with Buffer, but I do. I handle all the business and marketing aspects of our company as well as rendering all our graphics for said marketing. I also handle promotions, sales and campaigns. Since Instagram is so visual, I use Buffer to focus my imagery for best optimization of growing followers and customers.
  • Since I am not using the paid version, it has not affected my ROI other than my own personal time. Because it saves me time, I'd say the ROI is definitely positive.
As mentioned previously in my review, I prefer Buffer to Hootsuite for two main reasons. I appreciate the user interface of Buffer for being much simpler to use and less cumbersome than Hootsuite. I feel that Hootsuite tries to overcomplicate data analysis. Anyone serious about their brand can already access that in their profile accounts. I also love that Buffer allows you to utilize Instagram features far better than any other automating app has allowed me to do so far.
Buffer is better than what I used previously (Hootsuite). I always found Hootsuite to be cumbersome and clunky. Buffer is straight to the point and I always prefer efficiency in the programs or apps that I use. I do wish that you could schedule more than 4 images in a gallery for instagram, but it's not a major issue since as a business account on Instagram, I prefer to space out my content anyways in order to reach the widest audience and create brand recognition through repeated imagery and style.

Buffer Feature Ratings

Content planning and scheduling
10
Content optimization
9
Workflow management
9
Campaign success analytics
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
10