Overall Satisfaction with Buffer
Buffer is used as a scheduling tool to make posts on our social media channels such as Facebook, Twitter, and Instagram. It is used by the marketing department to keep track and stay organized in scheduling posts and review analytics for those posts. It simplifies the use of social media for our company.
- Post the same content across different channels with a few clicks.
- Scheduling posts ahead of time for the whole week for example.
- Integration with many platforms makes it easy to review how posts have been performing.
- Provides an app so you can everything on the go as well.
- The Instagram scheduling still doesn't work for us and never has, it always gives an error.
- The pricing structure is not clear and some features have hidden added costs.
- Free version is now more limited than it was before.
2 - One would be the marketing manager who approves posts that have been scheduled and prepared for the advertising efforts every week. The other one would be the designer who creates the ads and posts, schedules them in Buffer and reviews how they performed to know what worked and what doesn't so posts can be improved.
- It definitely saves time so everyone can focus on other things
- It gives a great overview on performance to help knowing what works and what does not
- Simplifies engagement with customers