All in one place social media publishing tool
Susan Hammiche | TrustRadius Reviewer
October 24, 2019

All in one place social media publishing tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

Buffer is used as a scheduling tool to make posts on our social media channels such as Facebook, Twitter, and Instagram. It is used by the marketing department to keep track and stay organized in scheduling posts and review analytics for those posts. It simplifies the use of social media for our company.
  • Post the same content across different channels with a few clicks.
  • Scheduling posts ahead of time for the whole week for example.
  • Integration with many platforms makes it easy to review how posts have been performing.
  • Provides an app so you can everything on the go as well.
  • The Instagram scheduling still doesn't work for us and never has, it always gives an error.
  • The pricing structure is not clear and some features have hidden added costs.
  • Free version is now more limited than it was before.
2 - One would be the marketing manager who approves posts that have been scheduled and prepared for the advertising efforts every week. The other one would be the designer who creates the ads and posts, schedules them in Buffer and reviews how they performed to know what worked and what doesn't so posts can be improved.
  • It definitely saves time so everyone can focus on other things
  • It gives a great overview on performance to help knowing what works and what does not
  • Simplifies engagement with customers
Buffer lets us schedule on Instagram even if we have to do it manually while Hootsuite would not even connect to our Instagram page. So we can't use Hootsuite for Instagram postings. Buffer fills that hole although each post has to be posted manually from the Instagram app to be published.
If the company has several social media channels like LinkedIn, Facebook, Twitter, Instagram, and Pinterest, this platform is ideal to schedule and publish posts rather than logging in to each of those and manually adding posts. While some social media channels let you schedulein advance, Buffer can do it for all of them when you prepare your posts. It is well suited to keep track of your social media. If teh company is not really active on social media and doesn't use any of those channels for advertising, it will not be very useful to have buffer.

Buffer Feature Ratings

Content planning and scheduling
Content optimization
Workflow management
Campaign success analytics
Role-based user permissions & privileges
Mobile access