Great functionality for small teams
June 26, 2024

Great functionality for small teams

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

Buffer helped us craft and schedule social media posts for our different accounts, view our scheduled and published posts on a calendar, and keep track of engagement on posts. Our use was limited to three social media accounts and the free version was still very good, even with just that scope.

Pros

  • Scheduling posts
  • Drafting posts
  • Social calendar

Cons

  • Drafting features (e.g. links)
  • Limited content features
  • Some calendar issues
  • Increase in social media following by >15%
  • Better use of limited staff capacity
  • Good economic option
Hootsuite is good if you have the budget for social media baked into your communications budget/a communications budget in and of itself. Buffer is better for small teams, teams that may have a more limited budget or organizations that don't have a large social media presence/need to schedule too many posts per month/multiple accounts.

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

Yes

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

Very well suited for the big social platforms: Facebook, IG, LinkedIn, X. The software isn't as suited for content creation outside of social media, but it is mainly a social media app so I wouldn't use it first for other things (blogging, newsletter, website copy) anyway.

Buffer Feature Ratings

Content planning and scheduling
9
Content optimization
7
Workflow management
7
Not Rated
Campaign success analytics
8
Role-based user permissions & privileges
8
Mobile access
Not Rated

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