Canto: Great for media management, if maintained properly
September 28, 2020

Canto: Great for media management, if maintained properly

Janie Sanchez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Canto

The design and marketing team uses Canto primarily as a photo asset management tool. User profiles/logins for various outside contributors (advertising agency, freelance photographers, etc.) are also provided.
  • Search function is robust and comprehensive.
  • Easy to scroll through all files available
  • Keyword tagging is a phenomenal feature.
  • High control options in managing, sorting, and downloading content.
  • The number of features presented all at once can be overwhelming. The home screen displays too much information, icons, and files all at once.
  • Multiple iterations of a design or photo file get repetitive when scrolling. A feature to identify those very similar files, then group + collapse them together would be an improvement.
  • Features can be easy to miss/forget with such an extensive system. A more tiered hierarchy of tools would help, with the most intuitive and user-friendly at the forefront, more advanced tools/systems in the middle, followed by the most advanced tools/systems.
  • Shortcut options for the most performed actions for individual users (or organizations)
  • Downloads could be simpler/faster, without the extra pop-up screen—an option for one-click downloads.
  • Increased productivity
  • Less miscommunication
  • Better integration with outside contributors
Enso Rings selected Canto thanks to its robust file organization system: keyword tagging and filtered searches particularly are helpful and relevant to the company's needs.
I haven't been in contact with support very often, past onboarding/training. Onboarding was rocky, honestly, and the team member didn't seem to understand the program themselves.
It can be a blessing, or very difficult/clunky to use if not kept up + maintained properly. Accurate keyword tagging is imperative, accurate file and folder naming is important, as is an established, consistent system across all contributors. Without those in place, Canto becomes difficult to use and navigate. Unfortunately, it's difficult to keep up with these, so Canto can become a burden to use/maintain.

Do you think Canto delivers good value for the price?


Are you happy with Canto's feature set?


Did Canto live up to sales and marketing promises?


Did implementation of Canto go as expected?

I wasn't involved with the implementation phase

Would you buy Canto again?


In my experience using Canto, it's well-suited for photo storage that needs complex and detailed organization systems, for example, one file existing in multiple places, custom, and AI keyword tagging. It's great for photographers, brands with extensive media content, marketing agencies. I think it's less suited for smaller brands that can easily work with a simpler system, like Google Drive.