Overall Satisfaction with Canto
Canto is being used by almost everyone at my company. We create thousands of ads every year, but before this, had no clear way to find past projects, there wasn't an organization tool. We are using Canto as a repository for our best in class work, and this can be helpful to everyone. We have the sales team using it to find great examples of past work with specific verticals/ad placements/brands, etc. The creative team is using it to find awesome examples of specific creative techniques to elevate their work.
So in short, we're using Canto as a place to house the best of every category of work we do, so that anyone on the team can find what they need!
So in short, we're using Canto as a place to house the best of every category of work we do, so that anyone on the team can find what they need!
- Share links. Now, we can share video asset examples to our clients without them having to download it! They can click on the link, and watch it immediately in a browser, major time saver. Also, for security reasons, it's great that we can set an expiration date to those links, and toggle download permissions.
- Filter bar. I love how I can quickly filter the assets I currently have in my window. I might use the search function, but realize I missed one part of the search. No worries, I can quickly filter those results!
- Portals and Workspaces. I love how I can control what users can see in their portals, and that I can use a Workspace to organize assets before making them visible on the general Canto library. This allows me the time to organize assets on Canto, without risking them falling into other's hands before they're ready.
- I don't love the share features for My Collections. Right now, to share a collection externally, you have to go to the collection, select all the assets, and create a share link. There should be a share link creation associated with the collection itself.
- Moving and creating folders and albums is slow. Anytime I create or move one, the system will take quite a few seconds of loading time. Also, after it's done, the entire folder structure will collapse to its smallest state, and I usually want it to remain the way it was.
- Tagging. This isn't a unique issue with Canto, but I wish tagging was less manual, wish I could create shortcuts for tags. I have to make repetitive tags as I want to make sure the right results come up for a user, no matter how they search for it. For example, I'll manually tag an asset "e-comm" "ecomm" e-commerce" and "ecommerce."
- We've just started using Canto, so no stats yet, but the biggest thing I predict here is efficiencies for everyone.
- Now, team members can use Canto to find the assets they need, instead of asking other team members that they think may know. So this saves both the time of the searcher (waiting for assets), and the potential helper (finding said assets).
- Canto's ease of use has made it clear that if every great asset we made were on this platform, it would be a huge help to all. The problem is that we don't quite have the manpower to do this efficiently.
- Adobe Advertising Cloud (formerly adobe media optimizer)
It wasn't coming up in the search but we also looked at Adobe DAM. It seems to have great features, but it came at a higher cost than Canto, and the features didn't seem to outweigh the price tag. The Canto team was also much more responsive and helpful to all of our inquiries, while it was harder to get a hold of the Adobe rep. Canto seemed to want our business more.
Do you think Canto delivers good value for the price?
Yes
Are you happy with Canto's feature set?
Yes
Did Canto live up to sales and marketing promises?
Yes
Did implementation of Canto go as expected?
Yes
Would you buy Canto again?
Yes
Canto Support
Using Canto
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Convenient Feel confident using | Requires technical support |
- using the search bar
- reviewing and playing media
- uploading new media as an admin
- sharing assets (have to create shareable links, cant share URLs)