Decent

I use it to track analytics of editorial content that is published on the website. It is being used across the department, and is likely also being used across the entire organisation. It helps me and other writers target content and see which is performing well, and which is performing badly, as well as social media insights.

Being able to see when website visitors interact with content in the moment is helpful because I can use that data to then refresh the content when it is performing badly, or provide supplementary content when it is doing well. This means that the benefits of one good article can often lead to benefits for other articles, which I would otherwise not be able to track.

I have used the engagement metrics to refresh headlines when they were not performing as expected, and used Chartbeat to compare and contrast that performance with other, similar content. Using this, content that might not have performed well has been edited and changed rapidly, and performed better than it would have otherwise.

Using Chartbeat’s reader engagement metrics has influence the content we have published because we are able to target it to audiences that we already know read the content, thereby increasing the chance of its success. It has also helped develop the format of content in order to increase engaged time and recirculation rates.