Excellent real-time insights

A daily, live view of traffic and engagement to our site. We use it to make commissioning and promotion decisions by telling us what our readers are most interested in, and where they are finding out content. Our entire newsroom uses Chartbeat dashboard and the live view overlay on our site.

We've benefited hugely. It makes our newsroom far more agile and reactive to what our audience want. It's transformed our priorities and commissioning process. We adapt in real-time what content we create, and where we push it, based on our live audience data in Chartbeat

We use a/b testing to optimise headlines. We use engagement metrics to determine which topics we commission longer reads on. We monitor traffic sources closely to decide where to push different content, and in which formats.

We noticed that the vast majority of our audience are on mobile, so we told all producers to preview content in mobile view rather than desktop. We see this reverse slightly on different days, so publish content accordingly. We've use dwell time metrics to determine which topics to produce long reads on, and conversely on straight news and sport stories we changed our advice to make standard stories shorter and dwell was low and people just wanted the facts.