Vital Tool In The B2B Sales World

There is almost endless information provided on most of the companies found in the D&B database. In all honesty, there is more information than I know what to do with and that's a great thing as there are endless applications to this data in an ever-evolving economy. The ability to sort and filter through data is extremely helpful.

The contact tab is great at providing helpful information such as correct name spelling, title, email address, and direct-dial information. This can be filtered by level, department, if the direct dial is available, etc. The direct dial information is extremely helpful when trying to get past a gatekeeper that's darn good at doing their job - even if you have to "accidentally" call into someone else's line, play the lost puppy dog, and asked to be transferred to the correct contact (if the correct contacts direct-dial info isn't available).

I would recommend this product to anyone in the Business To Business sales industry because vital information on who to contact and how to contact them is contained and updated frequently. This is extremely helpful when integrated into a platform such as Salesforce. I would recommend finding a CRM with that capability if you don't have one already as this is an important factor in ensuring the right contacts are in the system and that new contacts are added as they become available.