Item: D&B Hoovers
Rating: 10
Author: Clint Johnson

Use Cases and Deployment Scope

The biggest challenge D&B Hoovers helps me overcome is where our CRM is lacking in contact information. I can easily find names, positions, emails, and direct phone numbers. This has been integrated into our CRM so accessing additional information is quick and easy and I can even send the contact details directly to the CRM saving plenty of time.

Pros and Cons

Quick snapshot of company size
Quick snapshot of contact information
Organizing companies within industries and including revenue sizes

The recent change in appearance leaves some info, such as that in the UCC filing field out of sight.
Revenue sizes are sometimes off by several million dollars but things are updated frequently
I run into cookie browser issues where I have to clear all of my cookies to access information in my CRM - may not be related to D&B

Return on Investment

Account Clean Up
Account Validation
Lead Generation
List Building

Company Data

There is almost endless information provided on most of the companies found in the D&B database. In all honesty, there is more information than I know what to do with and that's a great thing as there are endless applications to this data in an ever-evolving economy. The ability to sort and filter through data is extremely helpful.

Contact Data

The contact tab is great at providing helpful information such as correct name spelling, title, email address, and direct-dial information. This can be filtered by level, department, if the direct dial is available, etc. The direct dial information is extremely helpful when trying to get past a gatekeeper that's darn good at doing their job - even if you have to "accidentally" call into someone else's line, play the lost puppy dog, and asked to be transferred to the correct contact (if the correct contacts direct-dial info isn't available).

Alternatives Considered

LinkedIn Sales Navigator

The information provided in D&B Hoovers is a lot more in-depth than the information provided in LinkedIn Sales Navigator - because, in Sales Nav, you are relying on info inputted by the user. The one thing that LinkedIn Sales Navigator has a leg up on is the rate at which the information is updated as LinkedIn profiles are usually updated quickly.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

Yes

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Yes

Other Software Used

LinkedIn Sales Navigator, Salesforce CMS, Lusha Extension

Likelihood to Recommend

I would recommend this product to anyone in the Business To Business sales industry because vital information on who to contact and how to contact them is contained and updated frequently. This is extremely helpful when integrated into a platform such as Salesforce. I would recommend finding a CRM with that capability if you don't have one already as this is an important factor in ensuring the right contacts are in the system and that new contacts are added as they become available.

Vital Tool In The B2B Sales World

Software Version

Overall Satisfaction with D&B Hoovers