EverString Review from the perspective of Marketing-Ops
October 25, 2017
EverString Review from the perspective of Marketing-Ops
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
We use EverString both to surface net-new accounts for our sales team as well as to enrich existing records in our database with additional firmographic information. Our Sales and Marketing teams benefit the most from EverString, but all employees with a Salesforce account have access to EverString's data. We work in a relatively esoteric industry, where good business data is hard to find; EverString helps us to solve this problem and enables us to focus our efforts on the best prospects.
- Building lookalike audiences of similar target accounts.
- Intent data helps us to be more targeted in our lead-scoring.
- Limited to US business at the moment, but that is changing soon.
- Additional search features would be helpful in order to build more specific lists; ex. geofencing a radius around a certain city.
Very little training was necessary; the platform is intuitive.
I am very satisfied so far with the results of EverString.
Enriching existing records with EverString data has helped us to resurface accounts that otherwise would have been neglected. Their firmographic data can be really impactful.