One of the best tool to analyze our sales and marketing conversations

We use Gong as a note-taking assistant and also use it to share call recordings and easily read through transcripts and identify take-aways / next steps from any specific meeting. The business problem it addresses is any sales discussions with external prospects and customers are recorded and transcribed so its easier for us to identify and improve our pitching areas and next steps.

Yes Gong has provided us with relatively accurate and actionable insights, not just from our own data that syncs from CRM but also company-agnostic data and insights retrieved from Gong's own database. Gong provides deal insights (pointers to start a call, things to take care of in deal negotiation, age of deal beyond which there is a red flag etc.) which we use as benchmark and then our own data is summarized with actionable insights (how to progress through a blocked deal, where there could be potential hiccups etc.) which help us a lot.

Gong has helped us in building of trends with our prospects and customers (why and how we are winning or losing specific deals, trends period over period, etc.). But when it comes to what's happening in market, Gong only provides company-agnostic or industry-agnostic insights. It doesnt tell us for our industry specifically what works and what does not but in general it says, from the data in its database, how the trends have been and what's working.