Item: Gong
Rating: 9
Author: Verified User

Overall Satisfaction with Gong

Use Cases and Deployment Scope

We use Gong for sales training and sales analytics. It is a great notetaker, transcriber as well as a recording tool that can allow our team to go back and watch and listen to each other's calls. This allows us to train each other and constantly fine tune messaging to align with the whole team. The analytics will allow you to understand a buyer's signals that would otherwise be left to the SDR or BDR on the call. The verification of those buying signals is very helpful in training as well.

Pros and Cons

Pros

Transcription - way better than other tools out there
Analysis - can understand buying signals based on words used in the call
Commenting function allows the whole team to encourage or critique each other for training purposes

Cons

Infrequent, but Gong will sometimes have an error when trying to load a call manually
When a meeting is moved Gong will not join automatically even if the Zoom link has not changed
When typing comments on a call you need to be aware that the time will stop counting if you click the box to type- so sometimes the comments aren't saved at the correct time in the call

Return on Investment

Better messaging alignment
Smoother training for onboarding
Better understanding of buyer intent

Usability

Gong is very use to use. The interface is intuitive. Automatically adding every zoom call and allowing the summary to populate into Hubspot saves so much time. Personally I would not need to take any notes, as Gong is doing the note taking, recording, analysis etc for me. It saves me probably 10-15 mins per call just by linking that recording right into Hubspot for me to refer back to the notes when I need to. The summary is usually very easy to understand.

Relevant and Accurate Insights

Gong has definitely helped up to understand our customers needs on a deeper level. It has put a focus for our team on understanding the buying signals. This feature in particular is something that in the past could only be done by a human. The AI allows the analysis of the call to simply reinforce or bolster the analysis of a seasoned sales professional.

Market Trends

Definitely. The insights provided by Gong allow us to understand our clients better, and our prospects as well. We can identify gaps in our process and product based on common trends in the analysis provided by Gong. This will help us grow our business by understanding the current and future needs that we should cater to.

Key Insights

Do you think Gong delivers good value for the price?

Yes

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

Yes

Did implementation of Gong go as expected?

Yes

Would you buy Gong again?

Yes

Other Software Used

HubSpot CRM, Slack, Calendly

Likelihood to Recommend

Gong is very helpful to the team for training. Comments can be made by many team members to analyze a call that has been recorded by Gong. The comments allow the original caller to review their feedback on their own time. It is collaborative but allows people to use their own free time to make those comments and view others. This is very important when you are taking a lot of calls.

Gong Feature Ratings

Comments

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Gong will drastically improve collaboration in your sales team!