Must have in any modern GTM org.

Where to even begin... From coaching...to engineering alignment...to onboarding...Gong is deeply involved with many of our processes, not just Go To Market. From coaching, our team can see what sellers say, what works with prospects, and what doesn't. We can quickly train reps on what talk tracks work and are successful. From alignment, our technology is complex and oftentimes needs engineering support. Instead of having engineering sit on every call, our sales engineer takes 10-15 mins to review the Gong call and give their feedback with full context. Lastly, onboarding: with new sellers coming on board in a growing organization, our sellers are onboarded within 2 weeks and follow the same template and expectations from our other successful sellers.

Using AI insights, I can just ask Gong's AI a few questions about the deal and the call to get the entire idea of the conversation. Something like this in the past would take me nearly an hour to gather from different sources as well. The AI agent has made me more productive as a leader and more effective in helping the team close deals.

We can listen to what our prospects and customers care about and their objections and categorize them into technical or pricing objections. From there, we look at the data holistically and see where we can improve our product or our selling technique. It gives us insight into the market and helps us make decisions faster to adjust to the market.