Item: Gong
Rating: 7
Author: Verified User

Overall Satisfaction with Gong

Use Cases and Deployment Scope

Vasion uses Gong to record sales conversations and review calls. The AI tool in Gong is used to create clear next steps or to write a follow up email based on a specific call. Integration with Salesforce and Google have been critical for Vasion to be able to manage deal Velocity and have visibility/transparency into each deal.

Pros and Cons

Pros

Conversation interrogation to develop clear next steps.
Dashboard to view details of each opportunity.
Integration with other systems - Salesforce, Google, etc.

Cons

Navigation through the platform is not as intuitive as an end user would desire.
Would be amazing to have a note taking feature that integrates into the opportunity notes section in Salesforce.
Would be great to have faster access to recordings and AI tools. Can take 30 minutes to hours to get access to the recordings.

Return on Investment

Time savings for reps to write professional follow up emails.
Visibility into deal Velocity and suggested next steps/frequency of contact.
Good identification of customer interest and a recap of meetings.

Usability

Gong is a great tool. Sometimes the quantity of information is overwhelming and is difficult to decipher what data is the most important. At times if feels like multiple systems are still necessary for complete visibility into an opportunity.

Relevant and Accurate Insights

Gong does provide insights into the recording of the call. Many times the follow up email needs to be edited to be more clear. At times the insights provided are not relevant. For deal management, the insights seem to be fairly good. For my, because Salesforce is still necessary, I don't use Gong as often for deal management.

Market Trends

Gong has not provided me with customer trends or market trends. This could be due to user inexperience or lack of platform training.

Alternatives Considered

Einstein High Velocity Sales, Formstack for Salesforce and Chorus by ZoomInfo

Gong seems to provide more clarity than Salesforce Einstein, or Chorus by ZoomInfo. All of these systems have specific features that are important and valuable and each work in different ways to provide clarity into the sales process. I find that using these in parallel seems to be the most effective and having only Gong would not be robust.

Key Insights

Do you think Gong delivers good value for the price?

Not sure

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Gong go as expected?

I wasn't involved with the implementation phase

Would you buy Gong again?

Yes

Other Software Used

Chorus by ZoomInfo, Salesforce Einstein Bots, Salesloft

Likelihood to Recommend

Gong is an incredible tool to take notes in meetings, create summaries of calls, and have snap shot views into opportunities that are tied to accounts. As a sales rep, Gong provides great insight into daily processes and managing Velocity of deals. It may be less used when needing to update Salesforce fields and create quotes.

Gong Feature Ratings

Comments

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Gong is great!