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Google Analytics Improved our Constant Contact Campaigns
July 25, 2018

Google Analytics Improved our Constant Contact Campaigns

Reita Silvis | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Our constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.
  • It's a great platform for mobile app analytics and not only on desktop/website
  • It's a good free option but also the paid version is not outrageous
  • There is a learning curve and not much support or guidance
  • The free version doesn't analyze as many data sources as our previous IBM analytics
  • We've gotten higher agent participation through constant contact analysis
  • We spent a lot of time with third parties learning how to use it
  • Its mobile functions save time that we can then use to focus on attracting more agents
We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but it's still a new implementation.
In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

Using Google Analytics

50 - Marketing, Business Relations, Business Analytics, Public Relations
Patience and a good relationship with other IT/third party vendors to learn how to use the software and for support, leadership to help implement the software especially when transferring from another brand.
  • Constant Contact
  • Agent Participation
  • Business Relations
  • Finding painpoints in where we could improve on getting brokers to participate in contests
  • We could see how much we're reaching our audience and if a better method other than email or mail would work best
We were very happy with IBM Analytics, it was just the price that we were deterred by, but GA is a good alternative, even for the free version.

Evaluating Google Analytics and Competitors

Yes - IBM Analytics
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Analyst Reports
  • Third-party Reviews
The price was the highest selling point to us as we were using an expensive software beforehand.
We would have a team test it out before getting rid of our old methods before adopting a new, free one.

Google Analytics Implementation

I don't think we spent enough time work GA before switching from IBM
  • Don't know
  • Moving from our old program to this one as many people were comfortable with the other and there was a curve in getting used to this

Google Analytics Support

We typically have to go to a third party for support
ProsCons
Good followup
No escalation required
Quick Initial Response
None
Unfortunately, I cannot, as we've only dealt with third party support so far. But it's still early so you never know!

Using Google Analytics

It's not as user-friendly, but I think it's just due to the learning curve from switching to a new product
ProsCons
Like to use
Relatively simple
Consistent
Quick to learn
Difficult to use
Requires technical support
  • Participation Measurement
  • Rates of Successful Outreach
  • Getting access to reports is sometimes difficult