Item: Google Analytics
Rating: 9
Author: Ryan Sparks

Use Cases and Deployment Scope

Google Analytics is used on a team-specific basis rather than universally in our organization. The business problem [it] addresses is how to monitor how our applications are being used by our customers. We wanted to see clicks, page loads, and some feedback from our users and Google Analytics has helped us achieve that.

Pros and Cons

Website visitor count monitoring
Tracking user clicks
Tracking user demographics

Performance monitoring
Long term tracking
Website behavior tracking

Return on Investment

Justify funding for application
Showing most used parts of application
Monitoring when site will have more load based on number of users

Alternatives Considered

Mixpanel, Adobe Analytics, Hotjar and Clicky

Google Analytics stacks up as some of the best among the competition, assuming you're using it for its intended purpose. It's been the easiest to integrate into our applications, as well as the easiest UI to use. We selected Google Analytics for security and budget reasons, but we also did not prefer to use another tool instead.

Key Insights

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Other Software Used

Adobe Analytics, Hotjar, Clicky

Likelihood to Recommend

Google Analytics is perfectly suited if you're wanting to track site usage on a visit-by-visit basis. It will easily show what items are clicked most on your site, as well as from what part of the country your users are from. A scenario where it may be less appropriate is if you're wanting to monitor website performance or long-term tracking.

Google Analytics for your analyzing needs

Software Version

Overall Satisfaction with Google Analytics